Your personal guide to marketing
Fuse have put together some of the trade secrets to help your property stand out above all others, with the aim to attract a wide range of potential buyers to your property by tempting them with the charm and appeal of a lifestyle that your property can give them.
It begins with intriguing buyers and persuading them to want to step inside your property above all others, evoking a desirable lifestyle that they can see themselves living in and adding their personality to it.
The first step in this process is:
- de-personalizing the property.
- declutter and clean the house.
- freshen the garden
- stage the property
The reason for this, although quite simple, is the first trade secret; potential buyers need to visualise themselves and their belongings in the house and how they could personalise the home, which can be too difficult for many buyers when the property is full of another families’ personal history and/or particular taste.
Perception is key, and a clutter-free & clean house appears more spacious, orderly, tranquil, and brighter.
Curb appeal is an important part of attracting buyers. It is the first thing buyers will see and will assess whether to go inside or drive away. The initial reaction is a powerful one and will set the mood for how they will evaluate the property once inside.
Buyers will often perceive the exterior of the property will mirroring the interior.
If it is attractive well-kept and appealing they are more likely to be compelled, not only see inside the property but also to view it with a different mindset.
For example, if the property has exterior maintenance issues, such as, damaged and dirty pathways, or gutters and an untidy garden, this has been known to deter buyers from attending a home opening. Those buyers who have perhaps chosen to step inside, tend to spend their time looking out for maintenance issues and focusing on reasons not to buy, rather than looking objectively at other beneficial features of the house.
Another important factor to a buyer’s mindset is that if the grass too long, or full of weeds, or patchy in area’s, they will generally start devaluing the property before they have stepped inside the property.
The aim of selling a property is to intrigue buyers, by persuading them to want to go inside to your property above all others and with a positive mindset of why they should be buying this home.
The aim of selling the property is to attract as many people to your home as possible, and in turn, providing the optimal platform to achieve the required sales price.
This can best be achieved by accentuating your home's best features and bringing them front and centre, while also creating a warm and inviting atmosphere that will speak to a buyer’s imagination.
Staging quite simply, heightens the homes finest features, bringing them to the fore, while creating a warm and inviting atmosphere that invokes a buyer's imagination, making the home appear ready to move in to, through the use of modern furniture, artwork and accessories, even if they are not buying them.
According to the National Association of Realtors (US),
- about one-third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.’
- ‘seventy-seven percent of buyer’s agents said staging a home made it easier for a buyer to visualise the property as a future home.
When advertising a property for sale, the first thing buyers will see is the photographs.
A good photographer will find attractive angles and positions to draw and intrigue the potential buyers, by gently persuading them through the lens to want to look further into the property and see what lies beyond.
The time of the photo shoot is equally important to capture a mood or style to appeal to those looking to buy.
For natural light, it is best to capture the house at midday when the sun is at its optimum angle. For a more atmospheric look, a dusk or dawn shot is best to take full advantage of the low light and colour of the sky.
Because we want to ensure that your property above all others stands out to captivate and wow the buyers we have put together a quick checklist for showcasing your property for marketing.