Your personal guide to marketing
Fuse have put together some of the trade secrets to help your property stand out above all others, with the aim to attract a wide range of potential buyers and tenants to your property by tempting them with the charm and appeal of a lifestyle that your property can give them.
It begins with intriguing buyers and persuading them to want to step inside your property above all others, evoking a desirable lifestyle that they can see themselves living in and adding their personality to it.
The first step in this process is:
Depersonalizing the property.
The reason for this, although quite simple, is the first trade secret; potential buyers and tenants need to visualise themselves and their belongings in the house and how they could personalise the home. This can be difficult for buyers when the property is full of another families’ personal history and/or particular taste.
Declutter and clean the house.
Perception is key, and a clutter free & clean house appears more spacious, orderly, tranquil, and brighter.
Freshen the garden
Curb appeal is an important part of attracting buyers and tenants. It is the first thing buyers will see and will assess whether to go inside or drive away. The initial reaction is a powerful one and will set the mood for how they will evaluate the property once inside.
Buyers and tenants will often perceive the exterior of the property will mirroring the interior. If it is attractive well-kept and appealing they are more likely to be compelled, not only see inside the property but also to view it with a different mindset. For example, if the property has exterior maintenance issues, such as, damaged and dirty pathways, or gutters and an untidy garden, this has been known to deter buyers and tenants from attending a home opening. Those buyers and tenants who have perhaps chosen to step inside, tend to spend their time looking out for maintenance issues and focusing on reasons not to buy or rent the property, rather than looking objectively at other beneficial features of the house.
Another important factor to a buyer's and tenant's mindset is that if the grass too long, or full of weeds, or patchy in area’s, they will generally start devaluing or downgrading the property before they have stepped inside the property.
Stage the property
Staging or furnishing the property is designed to accentuate your home's best features and bringing them front and centre. Staging also creates a warm and inviting atmosphere that will speak to a buyer’s and tenant's imagination.
When advertising a property for sale or for rent, professional photography is a must have! It's the first thing buyers will see and first impressions are everything in Real Estate.
A good photographer will find attractive angles and positions to draw and intrigue the potential buyers and tenants. By gently persuading them through the lens to want to look further into the property, you will have great numbers of potential buyers and tenants at open homes and less days on market.
The time of the photo shoot is equally important to capture a mood or style to appeal to those looking to buy or rent. For natural light, it is best to capture the house at midday when the sun is at its optimum angle. For a more atmospheric look, a dusk or dawn shot is best to take full advantage of the low light and colour of the sky.
Because we want to ensure that your property above all others stands out to captivate and wow the buyers we have put together a quick checklist for showcasing your property for marketing.